Ryan Cantrell

RTP Interactive is now part of The Active Network.

Bring RTP’s proven market insight, creative, technological and destination resort industry expertise together with the latest industry trends and tools to deliver high performing Interactive solutions for our clients. Work closely with ‘C’-level and VP client resources to intimately understand their business challenges, help them quickly understand the ever changing world of interactive marketing and develop creative solutions to meet those challenges. Manage strategic external partnerships to allow RTP to deliver an industry leading best of breed suite of offerings. • Developed and refined an ROI based approach to delivering interactive marketing solutions that have helped customers achieve significant returns on their investments. - 67% increase in revenue in the first year after release for an industry leading hospitality company and won an HSMAI Platinum Award - Over 300% increase in online revenue and a 41% increase in online bookings for a luxury resort property and won a Gold Addy award - 215% increase in room nights booked in year one and 133% in year two for a AAA Five Diamond luxury resort. - Delivered an 11x return on Interactive marketing spend for key destination resort customer by developing and managing a metric and analytics driven measurement and optimization strategy that guided all interactive marketing decisions. • Product Manager for custom online booking engine developed for an industry leading hospitality company. - New booking engine contributed to 67% increase in online revenue and significant decrease in customer support call volume - Quality of booking engine lead to additional work to create a new booking engine product for a leading destination resort software provider – Par Springer Miller Systems. • Regular speaker at industry conferences and trade shows

Deliver world class Interactive website design and development projects by managing and leading a team of 20-25 high performing staff and contractors. Management responsibility for delivery of products and projects to the marketplace, while working with Sales to understand the business pipeline and ensure proper resource availability. Manage department P&L with a budget of $3.8M. Instrumental in product development, competitive landscape analysis and website design. • Grew product offering from 2 products to 19, an almost tenfold increase, over the course of one year leading to an increase in project profitability and an increase in recurring revenue. • Instituted resource billability and utilization goals and tracking for staff which has resulted in a 47% increase in billability for design resources and a 39% increase in project management resources.

Responsible for Implementation and Delivery resources for RTP's software solutions. Accountable to VP of Professional Services for billability and utilization metrics, responsible for project staffing - managing resource demand, resource development and ensuring customer satisfaction. Grew organization from a group of strong individual talents to a well organized and cohesive team succeeding together. • Developed new organization with new roles and responsibilities; increasing customer satisfaction and employee morale. • Implementation of a new Professional Services Automation solution enabling better management of Professional Services team. Provides single view of all staff activity, project status, project health and provided an accurate forecast of booked work as well as availability. • Oversee development and adoption of new 'PRIME' methodology for RTP software implementations resulting in more consistent project delivery and higher client satisfaction levels.